Revenue
116,000
In sales
Jobs
9
Roofing contracts
Spend
1,973
Ad budget
Time
38 days
Of advertising
How we did it?
Area: San Francisco
When we first started working with the client they’ve generated contracts through door-knocking. The method was quite effective close to but impossible to turn into a repeatable, scalable process.
The main issues our client had in the past was being burned by a few agencies, that delivered poor-quality leads that didn’t convert.
STEP #1 – The Perfect Customer
We’ve started the work by creating a customer avatar. One mistake that a lot of companies do is to wide targeting, eg. just “homeowners”.
Highlights of our customer avatar:
- Middle / high class
- +$1M annual household income
- Homeowner living in suburbs Bay area
- 40 to 60 years old
STEP #2 – Creating the Campaigns
Next step was to create advertising campaigns, targeted towards the ideal customer type, while testing to find the best working combinations of copy and creatives + audiences.
Facebook, Instagram and Google Ads served the role of a key lead sources.
We’ve focused on key three ad components:
- Copywriting
- Creatives
- Targeting
STEP #3 – Lead Nurturing and Appointment Setting
As soon as first leads started coming in – we’ve setup a warmup automation that dynamically reach out to leads via high-converting emails.
Next, out well-trained callers reached out to the leads that have not scheduled a meeting yet. Key mistake that a lot of roofing companies do is waiting too long for the lead to be called on.
This issue is being showcased using the graph below.
Our in-house sales team was calling a lead, on avarage 56 minutes after the contact was created.
Campaign structure in a nutshell:
Ad -> Lead Form -> Automatizatization + nurturing campaign -> Sales person outreach
The client received pre-booked meetings right into his calendar. All he had to do is to show up to a meeting – the rest was taken care of by us.
RESULTS
After 36 days we were able to acheive the following results:
- 92 leads generated
- $21.45 avarage cost per inbound, exclusive lead
- 17 show-up appointments
- 9 closed contracts
- Amount spent: $1,973,40
- Revenue: $116,000.00
One of the possitive side effects was that a lot of people were directly calling the company or reaching out on Facebook. Those who saw the ad, sometimes looked up more information on company’s page and contacted the client this way.
If you’d like to know exactly how we form our funnels, strategy and how we run ads (based on an example of your company) feel free to click the blue button and schedule a free, no-obligation, 15-minute strategy call with me. We’ll go through how this framework can be applied to your business to bring profit predictably, at a wild scale.
To your success,
Martin Bujacz
CEO